PAS7 Studio
Client case · Personal website

Nataliia Ulko Psychologist Website

Personal websiteNext.js SSGSEO & GEOCloudflare Pages

We designed and launched a personal website for a practising psychologist, psychoanalyst and PhD: a calm editorial presentation, direct contact via Telegram and Viber, and a professional profile where every fact links to its primary source.

Static Next.js export on Cloudflare Pages: no server runtime, no database and no unnecessary JavaScript.

Homepage of psychologist Nataliia Ulko's website with a portrait and a Telegram contact button
Core pages
5

Each has one role: from a first introduction to the full professional profile.

Static HTML
100%

Every route is prerendered and served from Cloudflare's CDN with no server runtime.

Sourced publications
9

Dissertation, research articles and guides — every entry links to its primary source.

Path to contact
1 tap

Telegram, Viber or a call right from the first screen, with no forms.

Project overview

Nataliia Ulko is a practising psychologist, psychoanalyst, crisis psychologist and PhD in psychology who has run a private practice since 2013. Information about her work was scattered across the Ukrainian Association of Psychoanalysis profile, university pages, ORCID and academic repositories.

The goal was to bring it all together on one official website. People looking for a psychologist should quickly understand which concerns they can bring and get in touch right away. Colleagues and search engines should be able to verify her qualifications against primary sources.

It took about six weeks from the first commit to a stable version: we set up the foundation on 15 September 2026, then iteratively refined the structure, copy and SEO together with the client.

What had to be solved

01Serve two audiences: people looking for a consultation and the professional community that cares about education, certifications and publications
02Keep the homepage from turning into a CV: the full education and experience record needed its own place
03Publish only verified facts — no invented testimonials, prices, addresses or medical promises
04Connect the site to existing profiles (UAP, ORCID, Google Scholar) so search engines and AI assistants recognise one person
05Make contact fast and obvious on a phone, with no forms or extra steps

What we built

We combined editorial design, content architecture and technical SEO in one lightweight static website.

Structure for two audiences

Five pages with clear roles: a homepage with key concerns, consultations, approach, education and experience, and publications. Short statements live on the homepage; full facts live in the profile sections.

Editorial design system

Source Serif 4 and Source Sans 3, warm light surfaces, a muted green accent, semantic colour tokens and responsive layout primitives. A calm presentation without marketing noise that suits psychological support.

Facts from primary sources

Education, qualifications, memberships and 9 publications sit in a single data source, and every entry carries a link. Certificates are shown with PDF and previews only once the original files are committed to the repository.

Entity graph and AI discovery

Person, ProfilePage, Service, FAQPage, Thesis and credential markup connects the site to ORCID, Google Scholar and the UAP profile. Plus sitemap, robots, llms.txt and IndexNow.

Direct contact

Telegram, Viber and phone are reachable from the first screen and from every section. On mobile they are full-width buttons, with no forms or sign-ups.

SEO check on every build

After the static export a script checks title, description, canonical, OG cards, a single H1, structured data, internal links and the sitemap. If anything breaks, the release does not pass.

What the client got

Core pages
5

Each has one role: from a first introduction to the full professional profile.

Static HTML
100%

Every route is prerendered and served from Cloudflare's CDN with no server runtime.

Sourced publications
9

Dissertation, research articles and guides — every entry links to its primary source.

Path to contact
1 tap

Telegram, Viber or a call right from the first screen, with no forms.

How the site looks

The live nataliiaulko.com.ua website on desktop and mobile.

Credentials block on Nataliia Ulko's homepage: practice since 2013, PhD, UAP certification
Key credentials right below the first screen, with a link to the official UAP profile.
Nataliia Ulko's publications page with navigation for the dissertation, articles and guides
A dedicated research section: dissertation, articles and practical materials with sources.
Mobile version of the homepage and consultations page of Nataliia Ulko's website
Mobile version: Telegram and Viber contact as full-width buttons.

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