Diesel Auto SEO Store
We rebuilt and optimized an auto parts store for organic growth, cleaner catalog logic, and better indexation across high-intent search clusters.
Built for long-term SEO growth: clean structure, crawl-efficient pages, and stable performance under real catalog load.
Project overview
Diesel Auto needed more than a visual refresh. The store had to scale SEO for a wide catalog of engine and fuel-system parts, with stable category landing pages and predictable indexing.
We focused on practical outcomes: stronger visibility for transactional queries, cleaner user paths from category to product, and a measurable before-versus-after search trend.
Key challenges
• Inconsistent category and filter URL logic causing crawl inefficiency
• Thin metadata patterns on product and subcategory pages
• Weak internal linking between category hubs and product clusters
• Slow page transitions on media-heavy catalog sections
• No unified benchmark to compare SEO visibility before and after implementation
What we implemented
We combined technical SEO architecture with a measurable delivery framework.
SEO-oriented catalog architecture
Reworked category and subcategory logic, canonical rules, and crawl paths to prioritize indexable URLs aligned with search intent.
Template metadata system
Introduced scalable metadata templates for product and category pages, with manual overrides for priority landing pages.
Internal linking and relevance layer
Connected category clusters, priority products, and support blocks to improve crawl depth and topical relevance.
SEO analytics baseline
Set up a clean benchmark model so the team can compare performance before implementation and after rollout with consistent periods.
Observed outcomes
Core SEO pages
Category and subcategory pages brought to a consistent indexable baseline.
Navigation depth
Fewer clicks to reach priority product groups from major category hubs.
Median page speed
Measured improvement on key catalog routes after optimization cycle.
SEO visibility trend
After rollout, the post-implementation line stays above the pre-implementation baseline.
SEO visibility chart
Purple line shows SEO visibility before our work. Turquoise line shows SEO visibility after implementation.
Before versus after SEO visibility trend: purple is before, turquoise is after.
Need an SEO-first eCommerce build
If you need your store to rank and convert at the same time, we can design the implementation plan from technical audit to release.
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